Having an SSL certificate significantly increases the trust and credibility of your website. When a website is secured with SSL, browsers display a padlock icon and “https” in the address bar, assuring visitors that their data is secure. This visible indication of security increases customer confidence, especially for webshops where users need assurance that their payment information is protected. The SSL certificate also authenticates the website, confirming its legitimacy and reducing the risk of customers encountering fraudulent or phishing websites. This increased trust can lead to higher conversion rates as customers are more likely to complete transactions on a website they perceive to be safe. In the long run, prioritizing customer security through SSL can build loyalty and improve your brand's reputation, foster long-term relationships and attract more business.